SmashCancer
Client: SmashCancer Fundraiser
Platform: Custom WordPress Development
Project Goals: Raise Awareness, Accept Online Donations, Showcase Sponsorships, Drive Event Engagement
Project Overview
SmashCancer is an annual community-driven fundraiser between the girls’ tennis teams at Delta High School and Yorktown High School. Established in 2012, this friendly rivalry has raised over $100,000 to support local cancer patients and cancer organizations. To further amplify the event’s reach and facilitate easier donations, SmashCancer partnered with Red Elephant Digital Media to create a modern, user-friendly website.
The website plays a critical role in boosting awareness for the event, enabling online donations, and offering exclusive event apparel to supporters.
The website received an Honorable Mention in the 2024 dotCOMM Awards, recognizing excellence in web creativity and digital communication.
Key Features & Enhancements
- Online Donation System
To simplify the fundraising process, the website integrates a secure online donation system connected to a credit card processor, making it easy for visitors to contribute to the cause directly through the website. - Event Photo Galleries
The website includes photo galleries showcasing highlights from each year’s event, giving supporters and participants a visual reminder of the community impact and memorable moments from the tennis matches and related activities. - Sponsorship Highlights
To honor the businesses and individuals who support the event, the website features a dedicated section for sponsors. Sponsor logos and names are prominently displayed, providing visibility to those who contribute to the fundraiser. - Apparel Sales Integration
The website redirects visitors to the official apparel manufacturer’s site for purchasing exclusive SmashCancer event apparel, which helps raise additional funds to support cancer organizations.
Design & Branding Alignment
The website’s design reflects the energy and community spirit of the SmashCancer event. With bold colors and engaging visuals, the layout captures the excitement of the tennis rivalry while emphasizing the fundraiser’s greater purpose—smashing cancer. The custom design is optimized for both desktop and mobile users, ensuring an accessible experience across all devices.
Technical Specifications
Built on WordPress with custom development, the website is designed to handle the functional needs of an ongoing fundraising campaign. It integrates with a credit card processor for seamless donations and offers a flexible content management system (CMS) that allows organizers to update event information, sponsor listings, and photo galleries effortlessly.
Increasing Awareness & Community Engagement
The primary goal of the SmashCancer website is to increase awareness of the annual fundraiser and its impact on the local community. By providing a platform for online donations and sponsor visibility, the website helps ensure continued support for this meaningful cause. With an emphasis on ease of use, the site encourages engagement from both local supporters and those beyond the community.