Lowery’s Home Made Candies
Client: Lowery’s Home Made Candies
Platform: Custom WordPress Development with WooCommerce
Project Goals: Scalable E-Commerce Solution, Highlight Handcrafted Chocolates, Seamless Customer Experience
Project Overview
Since 1941, Lowery’s Home Made Candies has been a beloved fixture in Muncie, Indiana, handcrafting exquisite chocolates using time-honored recipes. Lowery’s approached Red Elephant Digital Media to modernize their website with a scalable, user-friendly e-commerce platform that could handle increased traffic during holiday seasons while still celebrating the charm of their handcrafted treats.
The result is a custom-designed WordPress website with WooCommerce integration, offering a seamless online shopping experience that reflects the artisanal nature of Lowery’s chocolates.
The website received an Honorable Mention in the 2024 dotCOMM Awards, a prestigious recognition in the digital marketing industry, which highlights excellence in web creativity and digital communication.
Key Features & Enhancements
- Scalable E-Commerce Platform
The new website was designed to handle significant traffic spikes during the holiday season, ensuring uninterrupted service even at peak times. With an optimized hosting solution, the site’s bandwidth scales to meet demand, making it easy for customers to shop stress-free, no matter the season. - Custom Product Management and Variations
Lowery’s staff now enjoys a streamlined inventory system, allowing them to mark individual product variations as out of stock without impacting the availability of the entire product. This flexibility was key to managing their diverse and handcrafted offerings efficiently. - Seamless Customer Accounts
Customers can create accounts to track the status of their current orders, view past purchases, and manage their information. This functionality enhances the overall user experience, encouraging repeat purchases and customer loyalty. - Highlighting the Handcrafted Experience
The website’s design highlights Lowery’s famous hand-made chocolates, making the visuals so tempting that visitors are enticed to place an order. High-quality product imagery and a clean layout emphasize the craftsmanship behind each piece, connecting the visitor to the brand’s history of excellence. - Physical Store Callouts
With clear callouts to Lowery’s physical store, the website ensures local customers and those passing through Muncie know they can visit the store in person. This hybrid strategy supports both local and online shoppers.
Design & Branding Alignment
Lowery’s website combines a modern e-commerce interface with a nostalgic charm, reflecting the brand’s rich history. The design captures the allure of their artisanal chocolates while providing a smooth, intuitive navigation experience for users, whether they’re browsing from their desktop or mobile devices.
Technical Specifications
Built on WordPress with WooCommerce, the site integrates seamlessly with Lowery’s existing credit card processor and POS system. The e-commerce functionality allows for easy product categorization and management, while the POS integration ensures consistent inventory tracking between the online store and physical retail operations.
Meeting the Needs of Muncie and Beyond
The target audience for the new Lowery’s website includes local customers, online shoppers, and former Muncie residents longing for a taste of home. By connecting their products to Google Merchant Center, we further expanded their digital footprint, making it easier for customers to find their products via search engines.
Results & Ongoing Success
Launched just before Easter 2024, the new website quickly proved its effectiveness. Lowery’s experienced an increase in both the number of orders and the average number of products per order. Some products even saw record sales, outperforming previous years. The new e-commerce platform has equipped Lowery’s to better serve both local and distant customers, ensuring their famous chocolates reach all who crave them.