Custom Poly Packaging

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Custom Poly Packaging desktop home page
Custom Poly Packaging desktop interior page
Custom Poly Packaging tablet home page
Custom Poly Packaging mobile home page

Client: Custom Poly Packaging
Platform: Custom WordPress Development
Project Goals: Showcase Products, Drive Quote Requests, Enhance SEO

Project Overview

Custom Poly Packaging, a long-time client based in Ft. Wayne, Indiana, partnered with Red Elephant Digital Media to revamp their outdated website. The previous site’s outdated theme, difficult navigation, and failing CMS made it challenging for potential clients to explore their product offerings. The primary goal for the redesign was to better highlight Custom Poly Packaging’s product range and increase quote requests from businesses and organizations seeking custom packaging solutions.

The new website is designed with a mobile-friendly, modern layout and showcases each product with SEO-friendly pages, helping Custom Poly Packaging reach a broader audience.

Key Features & Enhancements

  • Request-a-Quote Form
    To streamline inquiries, the website includes a user-friendly request-a-quote form. This form simplifies the process for potential clients to request quotes for custom packaging solutions, encouraging more direct engagement.
  • Individual Product Pages with SEO
    Each product, including poly mailer bags, ziplock-type bags, and poly bag yard signs, is presented on individual product pages optimized for search engines. This helps the website rank for specific product searches, making it easier for businesses and political clients to find the products they need.
  • Eco-Friendly Product Callout
    The website highlights Custom Poly Packaging’s commitment to sustainability, emphasizing that many of their products are eco-friendly. This appeals to environmentally conscious customers looking for sustainable packaging solutions.
  • WBE Certification
    The new website proudly displays Custom Poly Packaging’s certification as a Women’s Business Enterprise (WBE). This recognition supports their brand image and strengthens appeal to organizations seeking to work with certified women-owned businesses.

Design & Branding Alignment

The design incorporates Custom Poly Packaging’s primary brand color of purple, complemented by carefully chosen accent colors. The look is fresh and modern, creating an inviting atmosphere that aligns with the brand’s identity. The layout is intuitive and easy to navigate, allowing visitors to quickly find product details and request quotes.

Target Audience

The website targets businesses in need of custom packaging solutions, such as poly mailer bags, ziplock bags, and poly bag yard signs. It also appeals to political parties and candidates seeking eco-friendly yard signs for campaign purposes.

Technical Specifications

The website was built on WordPress with a custom theme. It is fully mobile-responsive, ensuring optimal performance across all devices. Basic SEO has been implemented to boost visibility, drawing more traffic from search engines.

Driving Engagement & Improving Reach

Since launching the new website, Custom Poly Packaging has experienced increased website traffic and greater engagement with quote requests. The updated design and targeted SEO have helped the company reach new clients and showcase their range of eco-friendly products more effectively.