Rush Memorial Hospital

Client: Rush Memorial Hospital
Platform: Custom WordPress Development
Project Goals: Modern Design, Enhanced Usability, Improved Accessibility

Project Overview

For over 20 years, Rush Memorial Hospital has trusted Red Elephant Digital Media to create and manage their online presence. The most recent website redesign aimed to give the hospital’s website a fresh, modern look while improving user experience and accessibility. The primary focus was to ensure patients could easily find the information they needed in three clicks or less.

In recognition of this outstanding work, the website won a Gold Award in the 2024 dotCOMM Awards, an international competition honoring excellence in web creativity and digital communication. Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the competition saw over 2,000 entries, placing Rush Memorial’s website among the best in digital innovation.

Key Features & Enhancements

• Improved Provider Search
  Patients can now find their healthcare providers faster and more efficiently with enhanced search functionality, making the user journey smoother.
• Wellness and Education Blog
  The addition of a wellness and education blog keeps patients informed about the latest in health and wellness. Blog content is categorized, allowing relevant posts to appear on specific service pages, such as Orthopedics, enhancing the value of the site for both patients and search engines.
• Practice Locations Highlight
  Rush Memorial Hospital’s services and practice locations are now more prominent, showcasing their dedication to bringing high-quality care closer to home.
• Careers Microsite
  To support Rush Memorial’s hiring efforts, we created a stand-alone Careers microsite. This streamlined experience helps job seekers easily apply for open positions while integrating with the hospital’s HR systems.
• Accessibility Focus
  A robust accessibility widget was implemented to ensure the site is usable for all visitors, including those with disabilities. This feature demonstrates the hospital’s commitment to inclusive care.

Design & Branding Alignment

The design incorporates Rush Memorial Hospital’s tagline, “Committed to you. Close to home,” emphasizing that although they are a small hospital, they offer a broad range of services found in larger facilities, all within close proximity. The user interface is optimized for mobile devices, ensuring seamless access for patients on the go.

Technical Specifications

Built on WordPress with custom design and development, the website integrates seamlessly with Rush Memorial’s patient portal and HR job posting systems. The site is fully responsive, offering an optimal experience across devices.

Ongoing Partnership

Having worked with Rush Memorial Hospital for over two decades, Red Elephant Digital Media continues to provide website management and support. Additionally, we trained the hospital’s marketing team to manage and update the website independently, giving them greater control over their content.

Reaching Patients in Eastern Indiana

The redesigned website plays a crucial role in increasing Rush Memorial Hospital’s brand awareness across eastern Indiana, helping current and potential new patients discover the hospital’s comprehensive services.