Owens Corning AttiCat

Client: Owens Corning Canada
Platform: Custom WordPress Development
Project Goals: Code & Launch Product Landing Page, Ensure Seamless Design Implementation

Project Overview

Owens Corning, a global leader in insulation and roofing products, approached Red Elephant Digital Media to build a landing page for their Canadian division, specifically for their AttiCat® Insulation product. While Owens Corning provided the design for the page, Red Elephant was responsible for coding and developing it using WordPress to ensure a smooth, functional, and user-friendly experience.

The landing page is designed to educate potential customers about the benefits of AttiCat® Insulation, highlight its energy-saving properties, and drive product inquiries and conversions.

Key Features & Enhancements

• Design Implementation
  Working from Owens Corning’s provided design, Red Elephant Digital Media coded the landing page with precision to maintain the brand’s look and feel. Every element, from visuals to text, was carefully implemented to ensure the final product was exactly as envisioned by Owens Corning’s design team.
• WordPress Development
  The landing page was built using WordPress to allow for easy content updates and management. This choice also ensures that Owens Corning can quickly adapt the page to future promotions, updates, or changes to the AttiCat® product line.
• Dealer Locator Module
  To support customers and contractors across Canada, Red Elephant Digital Media created a dealer locator module. This tool enables homeowners and contractors to find locations where they can purchase AttiCat® Insulation, streamlining the buying process and improving accessibility.
• Product Benefits and Features
  The landing page emphasizes the key benefits of AttiCat® Insulation, such as energy efficiency, ease of installation, and long-term cost savings. These product highlights help guide customers to make informed decisions and prompt them to take action.

Design & Branding Alignment

Red Elephant Digital Media ensured that the landing page stayed true to Owens Corning’s established brand identity. By following the company’s provided design, the page maintains consistent branding while offering a smooth user experience.

Target Audience

The landing page is geared toward homeowners and contractors in Canada looking for energy-efficient insulation solutions. It educates visitors on the benefits of AttiCat® Insulation and encourages them to reach out for more information or to purchase the product.

Technical Specifications

The landing page was built on WordPress, making it easy to manage and update as needed. This flexible platform allows Owens Corning to add future content or promotions seamlessly.

Driving Product Awareness and Engagement

Since its launch, the AttiCat® Insulation landing page has successfully attracted attention from both homeowners and contractors. The dealer locator module helps customers find where they can purchase the product, while the clear product benefits result in increased interest and inquiries.