Enterprise Plumbing
Client: Enterprise Plumbing Company, Inc.
Platform: Custom WordPress Development
Project Goals: Improve Local SEO, Highlight Services, Enable Online Bill Payment
Project Overview
Enterprise Plumbing Company, Inc., based in Muncie, Indiana, has been providing top-quality commercial, industrial, and residential plumbing services for over 30 years. They approached Red Elephant Digital Media for a new website that would help their business rank higher in local search results and better serve their customers. Previously, Enterprise Plumbing had been working with a national web services company, paying for website changes and hosting but not seeing any measurable results.
The new website, designed by Red Elephant, is mobile-friendly, easy to navigate, and showcases their services while incorporating SEO best practices to improve their online visibility. In addition, the website offers an online bill payment system, simplifying the customer experience.
Key Features & Enhancements
- Local SEO Optimization
One of the primary goals was to improve Enterprise Plumbing’s visibility in local search results. The website was built with SEO-friendly structure and content, making it easier for residents in Muncie and surrounding communities to find their business when searching for plumbing services. - Service Highlights
The website prominently features the full range of plumbing services offered by Enterprise Plumbing, including commercial, industrial, and residential work. This ensures that potential clients can quickly understand the company’s capabilities and contact them for their specific needs. - Customer Testimonials
To build trust and credibility, Red Elephant added a customer testimonials section to the homepage. These testimonials highlight the positive experiences of past clients, providing social proof that enhances the company’s reputation. - Contact Form
A user-friendly contact form was added to the homepage, making it easy for potential clients to reach out for inquiries or service requests. This feature simplifies communication and encourages engagement. - Online Bill Payment System
To enhance the customer experience, Red Elephant implemented an online bill payment form. This secure form is connected to Enterprise Plumbing’s current credit card processor, allowing clients to pay their bills conveniently online, improving customer satisfaction and streamlining the payment process.
Design & Branding Alignment
The website’s design is clean, professional, and mobile-friendly, reflecting Enterprise Plumbing’s commitment to quality service. The layout is intuitive, ensuring visitors can easily find the services they need and make contact or payments without hassle.
Target Audience
The website serves both residential and commercial clients in Muncie, Indiana, and surrounding areas. With a focus on local SEO, the website aims to attract new customers seeking reliable plumbing services while also providing a user-friendly interface for existing clients to pay bills and connect with the company.
Technical Specifications
Built on WordPress, the website features custom development to accommodate the bill payment form and the client’s existing credit card processing system. The website is optimized for mobile devices, ensuring seamless performance across all platforms.
Improving Online Visibility & Customer Experience
Since the launch of the new website, Enterprise Plumbing has seen improved local search visibility and increased customer engagement. The website’s local SEO optimization, combined with the convenient online bill payment option, has made it easier for potential clients to find and choose Enterprise Plumbing for their plumbing needs.