Axon Health Associates
Client: Axon Health Associates
Platform: Custom WordPress Development
Project Goals: Modernize Website, Improve Service Visibility, Enhance Patient Communication, Ensure HIPAA Compliance
Project Overview
Axon Health Associates, a leading mental healthcare provider in Indianapolis, Indiana, approached Red Elephant Digital Media after a previous web agency delivered an incomplete, error-filled website. Dissatisfied with the lack of responsiveness from their former agency, Axon Health sought a reliable, local partner to revamp their website. The main objectives were to create a modern, clean design that clearly showcased their services, allowed patients to submit requests via HIPAA-compliant online forms, and provided a responsive local team for ongoing support.
The new website not only improved the patient experience but also supported the growth of Axon Health by incorporating features for future office expansions.
Key Features & Enhancements
- HIPAA-Compliant Online Forms
To ensure patient privacy, the website includes secure, HIPAA-compliant online forms that allow patients to submit appointment requests and other inquiries safely and efficiently. This feature was essential to maintaining compliance with healthcare regulations. - Improved Sitemap and Service Callouts
The website’s structure was enhanced to better organize and highlight Axon Health’s services, making it easier for patients and referring physicians to find the information they need. The clear callouts ensure that visitors can quickly understand the range of healthcare services offered. - Office Location Listings for Future Growth
As Axon Health expands into new cities in Indiana, the website was designed to display multiple office locations. This scalability supports the practice’s growth while providing patients with the most relevant location information. - Resource Library
The website features a comprehensive resource library, offering valuable healthcare information for patients and physicians. This not only serves as an educational tool but also improves search engine optimization (SEO), driving more traffic to the site.
Design & Branding Alignment
Axon Health wanted a website that felt modern, mobile-friendly, and calming. The custom design captures these elements, providing a clean and professional layout that appeals to both patients and referring physicians. The mobile-friendly design ensures patients can access the site from any device, enhancing usability and engagement.
Technical Specifications
The website was built on WordPress with a custom theme and development tailored to Axon Health’s specific needs. HIPAA-compliant encryption was applied to all online forms, ensuring that sensitive patient data remains secure.
Increasing Patient Engagement & Traffic
Since the launch of the new website, Axon Health Associates saw an immediate increase in website traffic from search engines, leading to a noticeable rise in new patient inquiries. The combination of SEO-optimized content and a well-organized sitemap has helped Axon Health attract more visitors and convert them into patients.
Meeting the Needs of Patients and Physicians
The new Axon Health website serves current and new patients, as well as referring physicians, by offering clear service callouts, secure online communication, and an expanding directory of office locations. By focusing on ease of use, HIPAA compliance, and a modern design, the website supports Axon Health’s mission of delivering quality healthcare with convenience and professionalism.