CS Kern
Client: CS Kern
Platform: Custom WordPress Development
Project Goals: Modernize Website, Highlight Comprehensive Services, Align with Branding
Project Overview
CS Kern, a leading print shop in Muncie, Indiana, offers a wide range of services, from graphic design and printing to mailing and binding. Before Red Elephant Digital Media became an independent company in 2019, we were tasked with designing and developing a new website for CS Kern. The goal was to create a modern, visually engaging website that reflected CS Kern’s tagline, “More Than Just Ink on Paper,” while showcasing the company’s extensive service offerings.
The new website was custom designed to enhance CS Kern’s online presence, improve navigation, and highlight the diverse services they provide to local and regional businesses.
Key Features & Enhancements
- Modern Design with Animated Header
The website’s homepage features an animated header section that immediately grabs the visitor’s attention. This dynamic element adds visual interest and aligns with the modern, forward-thinking brand that CS Kern embodies. - Showcase of Comprehensive Services
To emphasize CS Kern’s “More Than Just Ink on Paper” tagline, the website includes detailed service pages for graphic design, printing, mailing, binding, and more. Each service is explained in depth, helping customers understand the full range of solutions CS Kern offers to support their marketing and communication needs. - User-Friendly Navigation
The website’s layout was designed to be intuitive and easy to navigate. Whether visitors are looking for information on printing services or seeking out custom graphic design solutions, they can find what they need quickly and efficiently. - Mobile-Friendly Design
As part of the redesign, the website was made fully responsive, ensuring that it functions seamlessly across all devices, including smartphones and tablets. This improves user experience and makes it easier for clients to explore CS Kern’s offerings on the go.
Design & Branding Alignment
The design of the website was created to align with CS Kern’s branding and their “More Than Just Ink on Paper” message. The clean, modern aesthetic and engaging homepage animation reflect the company’s dedication to innovation, while the organized service pages emphasize their expertise across multiple areas of print, design, and marketing.
Target Audience
The website targets businesses and organizations in need of high-quality printing, graphic design, mailing, and binding services. The modern design and easy-to-navigate layout appeal to both new and existing clients who are looking for reliable and professional printing solutions.
Technical Specifications
Built on WordPress with custom development, the website offers flexibility and scalability. CS Kern can easily update content and add new services as their business grows. The animated header section was custom-coded to ensure smooth performance and visual appeal.